Image-Based Communication – Show your story instead of Telling it

Current Marking Trends’ recent article emphasizes the importance of images in modern communication and marketing trends. You know what I have to say about that?  ☺  Now you’re speaking my language!

John Vachalek writes:

Evidence of the shift to Image-Based Communications  

1)     One of the more accepted marketing trends in the 2012 is the use of Infographics (Information Graphics).  In newspapers, infographics are commonly used to show the weather, as well as maps and site plans for newsworthy events, and graphs for statistical data.  Some books are almost entirely made up of information graphics, such as David Macaulay‘s The Way Things Work.  More often complex information is being converted to more easily consumable Infographics.

2)     Pictures and Videos are the most shared online content.  This indicates that many people find this content the most useful and wish to convey it to others

3)     The rapid growth of Pinterest is a huge testament of people’s preference to communicate via images as opposed to formal written stories. This relatively new social media channel allows users to “pin” images of things they like into different areas of interest and share these with their online network. Pinterest launched their beta version in March 2010 and by January 2012 it had 11.7 million users, making it the fastest site in history to break though the 10 million unique visitor mark.

How to use this Information

As the trend towards Image-Based Communications continues to emerge and grow, all businesses and organizations should review their communications and do their best to incorporate infographics and other visual elements.

You should ask yourself, what are the visual representations of my company, organization and brand that best represent the messaging that I want to convey to the world? 

You should begin a focused effort to show your story instead of telling it! 

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