Project: Publix Sunday DInners Agency: Matlock Brief: Celebrity Chefs share signature recipes for special occasions. Wardrobe, props, and menu support the occasion as well as reflect the chefs’ personal style, design aesthetics, and flavor. Photographer: Scott Lowden Wardrobe + Props: ME! Courtney Watkins … Continue reading →
Last year I worked on an Anti Childhood Obesity Campaign directed by David Stuart. The campaign has received a lot of press for being in your face, unapologetic, and heart wrenching. The Toady Show featured the campaign (view commercials here) and conducted … Continue reading →
NPR All Things Considered Controversy Swirls Around Harsh Anti-Obesity Ads January 9, 2012 Stark billboards and television commercials that feature overweight kids are part of a controversial anti-obesity campaign in Atlanta. The goal of the “Stop Sugarcoating It, Georgia” ads … Continue reading →
Wes Anderson’s latest film, Moonrise Kingdom, is now showing in limited release NOWHERE near me, DRATS! Cinematic frustration has left me scouring the web for all things Wes Anderson hoping to find an obscure, secret handshake venue releasing the film in the southeast. It is Wes Anderson, it COULD happen. During my on-line reconnaissance, I ran across this little commercial gem from 2008. Anderson teamed up with Brad Pitt for SoftBank, a Japanese mobile communications company. The commercial takes inspiration from Jacques Tati’s Les Vacances de Monsieur Hulot. Anderson filmed Pitt in one continuous shot at a French seaside town.
Being a stylist is not easy, but it’s manageable. Sourcing materials, prepping a project, juggling budgets, time management, digital communications, and the inevitable job changes requires a creative mind and resourceful intelligence while trying to remain calm and polite. On the other hand, being a commercial photographer requires a person who willingly walks a fine line between genius and masochism.
Excluding high profile photographers that show up only to press the little button, an established commercial photographer’s job description includes but is not limited to:
Strong creative voice or vision
Maintaining strong technical skills
Strong communication skills
Accounting and bookkeeping skills
Manage production budgets, contracts, and usage
Self Promotion, marketing, networking, and grooming existing clients
Ability to educate clients on basic production costs, protocol, and processes
Ability to give and receive effective criticism on personal work and concepts
Translate and communicate the client’s concepts into their personal creative vision and THEN communicate this same message into actionable tasks for the CREW who is hired facilitate this visual story
Of course, effective multi-tasking
Yeah! That’s a lot of hats! Simultaneously, they are being approached by for profit businesses to work for free! (non-profit work is at the discretion of the photographer). In my experience photographers do not like saying no; they want to help; they want to do EVERY job that will either give them a strong piece for their book or gain exposure in a certain market they are trying to break. Taking time away from their long list of non-paying, behind the scenes job duties can actually cost them money.
I have to hand it to all of the commercial photographers and directors out there, I admire your perseverance and tact in handling your business while keeping your creative wheels turning. It is a rare talent.
http://www.npr.org Mon, 19 Mar 2012 ‘Damn Good Advice’ From One Of The Real ‘Mad Men’ Pioneering ad man George Lois is here to help you “unleash your creative potential.” In his new book, Lois shares his secrets for making a … Continue reading →
Current Marking Trends’ recent article emphasizes the importance of images in modern communication and marketing trends. You know what I have to say about that? ☺ Now you’re speaking my language! John Vachalek writes: Evidence of the shift to Image-Based … Continue reading →